• November 2018 - July 2020

Mercedes-Benz in Bulgaria | Silver Star

How Mercedes-Benz in Bulgaria | Silver Star expanded its social media presence
Client
Mercedes-Benz Bulgaria | SIlver Star
Services
Social Media Strategy
Facebook Marketing
Instagram Marketing
Google Ads
Facebook Business Manager
Video Marketing and Production

The first 360 social media marketing project

While working at a PR agency, I had the amazing opportunity to be part of Mercedes-Benz Bulgaria | Silver Star and their digital marketing journey. We started our amazing partnership with building a consistent and diverse social media strategy. They entrusted me with implementing new concepts to their digital presence and gave me the freedom to expand their content and advertising status quo. For two years we developed successful campaigns that led to 25% increase in sales for the company during the first year. We engaged the Bulgarian market with what the company had to say and share and laid the base for success.

Facebook Instagram Youtube

Orlin Yosifov Video | Boris Yosifov Photography

Results
  • From 70,000 to more than 125,000 likes and followers on Facebook
  • From 600 to more than 9,000 followers on Instagram
  • Google Ads campaigns
  • YouTube Ads campaigns
  • Social Media Marketing Strategy
  • Started video series
  • 25% increase in sales for 2019

Introduced Livestreaming

Livestreaming events on both Facebook and Instagram brought higher engagement to the company’s pages and gave users a perspective they have not experienced until then. Vertical and horizontal formats were used to test the audience responce. The most viewed livestream was the introduction of the new Actros – with more than 500,000 video views on Facebook.

 

Drone livestreams were also tested and the audience seemed to respond quite well to this kind of content. Discussion rates went up, as well as, the organic visibility of Mercedes-Benz Bulgaria profiles.

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Social Media Coverage at Events

Livestreaming at events was one thing, but engaging the audience through stories on Instagram and Facebook had its influence. At that time, the competition was not using Instagram’s full potential of stories and highlights and Mercedes-Benz in Bulgaria took the lead in engaging users in real time.

User Generated Content

Introducing User Generated Content into the content strategy for Mercedes-Benz in Bulgaria’s Instagram account, proved to be one of the main drivers of the profile’s growth. Involving local photographers and providing users with local content was key.

"I had the pleasure of working with Yana on various communication projects related to the Mercedes-Benz product range. Her creative approach and quick thinking have always contributed to the successful and eye-catching presentation of the brand in our digital channels. Her professional advice and guidance helped to develop social media profiles and establish them as one of the main tools for communication and interaction with the audience."

Greta Petrova - PR & Communications Manager at Silver Star | Mercedes-Benz

I would like to take this opportunity to once again thank the whole team at Silver Star | Mercedes-Benz for the cooperation and trust, as well as, the PR agency I worked for, 5W Communications, for the amazing opportunity to work with such a big client. My experience, with what became an amazing partnership, has thought me a tremendous amount and I am most certainly grateful for the two years we had working together!

 

Thank you for believing in me and trusting my expertise!

Take a look at some of my other projects...

  • All
  • Branding
  • Photography
  • Social Media Marketing
  • Video marketing
  • Web & mobile