Content strategy: create without burnout
Being overwhelmed by the constant need to create content is unfortunately very common nowadays, in the ever-demanding world of social…
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Category: Business
Why choose Google advertising over Facebook ads?
Everybody is currently focused on advertising on Facebook and Instagram. However, Google is a strong competitor, with somewhat lower cost…
How to manage client communication and expectations
Whether it is about price negotiations, micromanagement from your client’s side, or having to deliver results for yesterday. In this…
Why do businesses need social media marketing?
Regardless of how digital everything is nowadays, a lot of businesses are still wondering why they need social media channels…
The 4 biggest mistakes to avoid when contracting a freelance digital marketer
Unfortunately, this field is so wildly full of scams, arrogant professionals and unqualified specialists, that it is difficult to recognise…
Some of the biggest mistakes in social media marketing
The biggest mistakes you can make in social media marketing that nobody tells you about. No, it is not about…
Social media marketing: The one-person show
Have you ever seen an open position for a social media marketer (may it be a coordinator, specialist, expert or…