woman in a burnout

Content strategy: create without burnout

Being overwhelmed by the constant need to create content is unfortunately very common nowadays, in the ever-demanding world of social media marketing. It is important to take control of the process and build a healthy routine that lets you breathe and does not overload you. In this article, you can find advice on how to keep on creating without burning out.

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google advertising

Why choose Google advertising over Facebook ads?

Everybody is currently focused on advertising on Facebook and Instagram. However, Google is a strong competitor, with somewhat lower cost per click and better options for certain types of businesses and industries. Consider that you might be focusing on the wrong platform, and that you might not be getting the results that you could for the budget you have. In this article, learn why Google might be a better platform for your business.

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How to manage client communication and expectations

Whether it is about price negotiations, micromanagement from your client’s side, or having to deliver results for yesterday. In this article, learn how you can handle these situations better.

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Facebook page growth, reach, likes

How to increase your Facebook page Reach and Growth?

Want more people to see your Facebook posts?

In this article, you will learn various ways to reach more users with your content. For many businesses, this seems almost impossible. And that’s because of the specific way Facebook’s algorithm works.

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a woman in front of her computer with hands on her face and looking terrified as she just made a big mistake

Some of the biggest mistakes in social media marketing

The biggest mistakes you can make in social media marketing that nobody tells you about.​ No, it is not about not posting at the “perfect” time. It is not about how you edited that photo, or what target groups you used in your digital advertising campaigns. These mistakes have to do more with your perception of the industry, how things work and…basic marketing principles that are way too often completely missed out on.

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woman shooting a picture with her phone at sunset next to a lake in the forest

Social media marketing: The one-person show

Have you ever seen an open position for a social media marketer (may it be a coordinator, specialist, expert or manager level), where the job description simply does not have an end? The list of responsibilities is huge including content creation, graphic design, copywriting, videography, e-mail marketing, SEO, website maintenance, communication with clients and more…

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