• Social Media Marketing, Tips & Hacks

How to increase your Facebook page Reach and Growth?

Want more people to see your Facebook posts?

In this article, you will learn various ways to reach more users with your content. For many businesses, this seems almost impossible. And that’s because of the specific way Facebook’s algorithm works.

By posting content that your audience likes and engages with, you can tell Facebook’s algorithm to show your content to more people.

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#1: Generate genuine conversations

Facebook is less likely to display low-engagement content and is more likely to prioritize posts with lots of shares, reactions and comments.

What is the best way to get your audience to interact with your content?

  • Make bold statements. Not every post needs to be hot, but when you share your company’s unique approach, you can differentiate your business while inviting the support of your audience.
  • Ask questions. Asking for the opinion of your followers is a great way to cultivate community and do basic market research, while showing your audience how much you value their contribution.

Do you need to focus on getting more reactions, shares or comments? There is no consensus on which type of engagement has the greatest weight. However, you should take the time to respond to at least some of the comments your content receives. Thus, in addition to being able to strike up a conversation with your audience and make users feel special, you also indicate to the algorithm that a niche of answers is tied under the given post and this raises the engagement rate of the given publication.

#2: Create more video content

For years, video content has been categorized with the highest engagement rate on Facebook. In addition, users prefer video content on all social media. Additionally, Facebook continues to introduce new video tools, which means you have even more options for creating highly effective content on Facebook.

Here are some ways to use Facebook’s various video tools:

  • Facebook video: Pre-recorded and processed video content can be up to 4 hours long, giving you plenty of time to present your business, products, team, etc.
  • Facebook Live: Live streaming on Facebook allows you to connect more authentically with your audience. Additionally, when you join live from Facebook, your followers receive a personal notification about it, and thus you can gain a larger audience to watch you. It is recommended that you broadcast live for at least 30 minutes.
  • Facebook Reels: Short videos can be up to 1 minute long, allowing you to create content that is entertaining and informative. One of the latest features on Facebook shows reel videos from Creating this type of content can help you reach more users organically on both platforms.

#3: Listen to what your audience want!

When you start, it’s a good idea to try different types of content for a few months. Compared to the statistics on Facebook, you will notice the trends in your content – which type of posts are more engaging for users, and which type of content is not of interest. Continue to create the type of content that brings you the best results and engages your audience the most, while experimenting with new types of posts.

#4: Participate in branded giveaways with others or organise them yourself

If the number of followers on your Facebook page is relatively small, and you want to accelerate the growth of your page, creating partnerships can help you reach a much larger audience.

Partnerships with other businesses allow you to work with complementary companies to promote your products together and grow your business at the same time. By running co-branded games or competitions, you can stimulate significantly higher user engagement while reaching new and more user groups.

If there are a few more followers on your page, you can choose to organise similar games without the involvement of other companies or influencers. In this way, you spread only your own business and attract new followers.

#5: Use your personal profile

You can always use your personal profile to distribute content posted on your business’s Facebook page. Whether you share a post on your own profile or on a Facebook group that is relevant to your business and your post – the choice is yours. But you can always give your content a little boost by distributing it through your personal profile. Even if your friends don’t like the post itself on your business page, at least the content will be considered shared. And if you have a link in the post that leads to your site and share it in a group on the same topic, you can gain new followers or visits to the site. In any case, however, you organically reach more users.

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#6: Engagement ads (Boosted posts)

One of the easiest and cheapest ways to grow your Facebook page is through user engagement ads. The prices of such ads are very low, with a small budget you can achieve satisfactory results and reach many times more users. This type of advertising increases the number of users reached and includes not only users who already like your page, but also those who have not seen it before.

PRO TIP: Once an ad has expired, you can invite anyone who is not a fan to like the page (Invite to like button).

#7: Page Likes Ads

Another option to grow your Facebook page is through Page Likes advertising. With these ads, you guarantee an increased number of followers on the page, but the price of the result varies and is definitely higher than that of the ads for the purpose of engagement. Page likes are recommended when you have a slightly larger budget and your main goal is to gain new followers and expand your fan base.

Share in the comments if you have other tips on how to reach more users and grow on Facebook!

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19 Comments

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