• July 2020 - July 2021

Digital Marketing Specialist South Balkan Region at Wienerberger Bulgaria

Social Media Marketing
Email Marketing
Events
International Communication
Internal Communication
Project Management
Visit website

Working as Digital Marketing Specialist for the South Balkan Region at Wienerberger Bulgaria was a diverse and challenging experience. With no background in the building industry, I entered the challenge by being responsible for the digital presence of Wienerberger Bulgaria, Macedonia, Albania and Kosovo. The position included not only social media marketing, but also website maintenance, e-mail marketing, marketing campaigns planning, management and implementation in support of the sales team.

Moments to remember....

Tasks
Website maintanance

Uploading and writing articles, product catalogue management, website enhancements for 3 websites: bulgaria, Macedonia, Albania.

Social Media Management

Content creation and ads management for 4 countries (Bulgaria, Macedonia, Albania, Kosovo) for pages and profiles on facebook, Instagram, LinkedIn, YouTube.

Event coverage

Participation in events and their coverage on social media channels and the Bulgarian website.

E-mail marketing

Creation of e-mail marketing campaigns, ongoing campaigns and monthly newsletter. Use of SAP Marketing Cloud system for leads management.

Marketing Campaigns

Involved in planning and execution of quarterly marketing campaigns. Coordination and organisation of agencies and internal clients.

Landing Pages

Creation of campaign landing pages and improving user experience through the Adobe Experience website management system.

Campaigns

Involved in planning and implementation of the quarterly campaigns, with he goal of brand awareness and leads gathering in support of the sales team. 

1 year full of diversity, challenges and success!

During my year in Wienerberger, I learned and expanded my professional expertise in areas like website maintenance, e-mail marketing and dove deeper into social media communication and marketing. Take a look at some of the highlights we achieved:

  • 15K increase in Facebook Page Likes for Wienerberger Bulgaria
  • LinkedIn Page Growth
  • Social Media Marketing Strategy Development
  • Opening of Instagram accounts as new communication channel
  • Lead Generation Campaigns on Facebook
  • 106 leads for the new digital platform All4Roof in just 6 weeks
  • Introduction of 4 new products to the market
Result

Facebook Pages

Facebook Posts

Take a look at some of my other projects...

  • All
  • Branding
  • Events
  • Photography
  • Social Media Marketing
  • Video marketing
  • Web & mobile