@yynikolova Instagram – Photography and profile development

Developing and growing my personal Instagram account was what started my interest in marketing on this platform. Here, you can take a summarised look of my journey and the results I have achieved.
Instagram Marketing

Instagram paid ads

Instagram content strategy

Instagram interaction strategy

Instagram community building

A passion that transferred onto my work in social media marketing and the ultimate test subject

While learning a lot about Instagram during the initial years of my career, nothing could compare in actually executing and testing whatever ideas you may have. With clients, it is sometimes a bit more difficult to be able to test new things, however, turning my Instagram profile into the ultimate test subject was exciting. In the full year I dedicated into carefully developing my account, the results I was achieving were amazing!

Since at the time I was traveling a lot, I discovered my passion for mobile photography and decided to start developing my instagram profile within the travel niche in 2018. And it definitely paid off in growing my account. I turned my personal profile into an instagram business account and have used it ever since for testing and experimenting with all new features on the platform, as well as, various techniques with paid ads. Unfortunately, since I started working more actively on social media marketing for clients, my personal profile fell behind, but I am still developing it, even more into the whole social media field with tips and tricks, examples of my work, events I have covered and more…

Accomplishment

My time spent developing my Instagram account have given me also a number of accomplishments that I am really proud of. It was the base for my knowledge and expertise in the field and has helped me perform better in my service for clients (it still does!). This is the first place for me to try out new features and new tricks, whenever I have the inspiration for it.

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