Facebook Watch

  • October 2017 - April 2018
Company
Zoomin.TV
Tasks
Content management
Video marketing
Facebook Ads

Working for Zoomin.TV

For a period of 7 months I had the pleasure to work at one of the biggest video journalistic companies worldwide. I had the amazing opportunity to work with Facebook Watch pages when the feature was still in BETA and it was open only for the U.S. market. It was a high paced and widely international environment with opportunities to tap more into video marketing alltogether.

Managing Zoomin.TV’s Global Facebook Page and Series Facebook Watch Pages included community management and daily video analytics, on which content decisions were later on made.

Video marketing in the beginning...

The company is an international video publisher and producer that had the exclusive opportunity to create original series for Facebook Watch, as one of the first European companies to do so, while Facebook Watch Feature was still in Beta. I learned a lot while managing Facebook video monetization, Ads, and new strategic tactics for Facebook Watch. Rebranding one of the series “First to Know” and drawing up a content strategy for the global and watch pages was also part of the task.

  • Managed the Zoomin.TV global page (global page structure)
  • Managed Facebook Watch series: Local Heroes, Brainchips, Sparky Thoughts, Just me, Future Planet, First to Know
  • Managed monthly ad budget
  • Internal Educational workshop on Facebook Watch (how it works, competition, best practices, practical addignment)
  • Trendspotting
  • Target Group: Gen Z

Competencies developed while working for Zoomin.TV

  • Facebook Business Manager
  • Facebook Analytics
  • Video Marketing
  • Trendspotting
  • Facebook Watch
  • Social Media Marketing Strategy
  • Workshop development
  • Catering content to Gen Z on the U.S. market

Take a look at some of my other projects...

  • All
  • Branding
  • Photography
  • Social Media Marketing
  • Video marketing
  • Web & mobile